Privacy Policy

Last updated: 15 August 2026

Find the Brand ("the App", "we") is operated by Pascal Peltriaux as an individual developer. This policy explains what we collect, why, and your rights. Contact: ppeltriaux@gmail.com.

What we collect

• Photos you scan — sent to our backend and to Anthropic for identification. Not retained on the backend after the response is returned.
• Approximate location (city, country, lat/long) when you grant permission, attached to each scan.
• Apple Sign In data — the first name, last name, and Apple-issued user identifier provided by Apple on first sign-in. Stored on your device, and included in your iCloud backup (see below). Never sent to our server.
• Push token — an Expo push token tied to your install, stored on our backend so we can deliver watchlist alerts.
• Scan metadata — brand, product, category, price estimates, timestamps. Stored on your device and included in your iCloud backup (see below), with watchlist subscriptions also held server-side.

Third parties we share data with

• Anthropic — receives the photo of the scanned item to perform identification (privacy policy).
• eBay — receives the brand and product name to look up market prices (privacy policy).
• Expo (Push) — delivery channel for notifications (privacy policy).
• Apple — App Store and Sign in with Apple (privacy policy).

Where data lives

Watchlist subscriptions and push tokens live on our server (findthebrand.mothergroups.com) hosted in Australia. Photos sent for identification or authentication are processed in-memory to produce a result and are not retained on our server. Scan history, and any receipt or proof-of-purchase images you attach, are stored on your device, and — when your device is signed in to iCloud — copied to your own private iCloud container as described under “iCloud backup” below. They are never stored on our server.

iCloud backup

When your device is signed in to iCloud, Authentic Luxe keeps a copy of your collection in your own private iCloud container, so you can recover it if you reinstall the app or move to a new phone. There is no separate setting to turn this on — it follows your device's iCloud status, and you can remove the copy at any time.

The copy includes your scan history, the photos and receipts you have saved, the name on your profile and your Sign in with Apple identifier if you signed in that way, your watchlist, your app preferences and country, your free-trial usage, and an anonymous device identifier the app uses to reconnect you to your price alerts.

This data is stored under your Apple ID and is governed by Apple's privacy policy. Authentic Luxe does not receive, store or have any access to it, and it is not shared with anyone. You can delete the backup at any time from Profile, or by removing the app's data in your iCloud settings.

Shareable authenticity reports

When you choose to share an authenticity report, the report's text (brand, product, the assessment result and notes — not your photos) is published to a public web page at findthebrand.mothergroups.com/r/<id> so that recipients can verify it. Anyone with the link can view it. Don't share a report if you don't want that information public. Contact us to remove a published report.

Retention

Watchlist subscriptions remain until you remove them. If you delete the App, your local scan history is removed; subscriptions on the server are pruned the next time the App detects they are orphaned, or after 90 days of inactivity, whichever is sooner.

Your iCloud backup is not affected by deleting the App — that is what allows you to reinstall and recover your collection. It stays in your iCloud until you remove it, either from Profile in the App or through your iCloud settings.

Your rights

You can:

• Delete any scan in the App, which also removes the associated watchlist subscription.
• Revoke camera, location, photo library, and notification permissions in iOS Settings.
• Revoke Sign in with Apple at Settings → Apple ID → Sign in with Apple.
• Delete your iCloud backup at any time from Profile → iCloud backup → Delete iCloud backup, or by removing the App's data in your iCloud settings.
• Email ppeltriaux@gmail.com to request export or deletion of all server-side data tied to your device.

Children

The App is not directed at children under 13 and we do not knowingly collect data from them.

Changes

We will update this policy when we add features that change what is collected. The "Last updated" date above will reflect any change.